Live Breaking News & Updates on Daryl Giannantonio
Stay updated with breaking news from Daryl giannantonio. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
By Sam Bradley-09 February 2021 08:30am How can brands get their money’s worth from celebrity endorsements? In this series, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask US marketers how to extract value from a big-name endorsement. Big-name stars have been part of the marketer’s toolkit for as long as the industry has been in business. And they’re a favourite strategy for brands looking to break through the background noise at the Super Bowl. Some team-ups are more successful than others, of course, and getting a partnership to actually work well for brand and talent is a fine art. ....