How do you solve a problem like... getting the most out of a Super Bowl star endorsement?
By Sam Bradley-09 February 2021 08:30am How can brands get their money’s worth from celebrity endorsements? In this series, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask US marketers how to extract value from a big-name endorsement. Big-name stars have been part of the marketer’s toolkit for as long as the industry has been in business. And they’re a favourite strategy for brands looking to break through the background noise at the Super Bowl. So...
Source: thedrum.com