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MS&T Guest Commentator Peter Neubauer discusses data and how the US Air Force is moving to ‘Proficiency-Based Training’ to unlock the enormous potential of data to improve training and readiness - and the challenges posed.
Identifying sudden changes in sentiment or conversation volume can help brands "make sure their message gets out clearly and hits the right tone," counsels NetBase Quid's global director of product marketing Mike Baglietto. With sensitivity at an all-time high, consumer and market intelligence is more important than ever to crafting successful campaigns. During a recent webcast sponsored by NetBase Quid, Turning Social Conversations Into Strong Campaigns, comms pros from Hunter addressed how they are using these tools to help identify campaign goals, pinpoint a target audience, pivot when ne...