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Global cloud communications company Infobip has inked a partnership with Data Cohorts, specialising in Customer Communications Management and Business Process Outsourcing, to offer the financial services and insurance industries a unified communications platform to enhance customer service experience through digital solutions.
Expert: Why mobile brands need cohorts There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering what to do next. The answer could be as close as their own information about that consumer - and that is where cohorts come in. Kristina: What are cohorts in the data space? Todd Wooten, President & Founder, VRTCAL: Cohorts have been around for a long time because on the demand side the advertisers have placed consumers in cohorts through the availability of identifiers like cookie...