Consumer Data Trends News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Expert: Why mobile brands need cohorts There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering what to do next. The answer could be as close as their own information about that consumer - and that is where cohorts come in. Kristina: What are cohorts in the data space? Todd Wooten, President & Founder, VRTCAL: Cohorts have been around for a long time because on the demand side the advertisers have placed consumers in cohorts through the availability of identifiers like cookie...

Top 3 tips to improve data strategy Understanding how an audience feels is quintessential to meaningfully captivating, engaging, and nurturing that audience. The quest to understand audience sentiment is not new. Brand lift studies have long sought to understand how people feel about a given topic, as this information can help inform both product and messaging strategy. We asked a digital expert for insight into how brands can improve their data strategy to better engage. Audience sentiment isn't a new buzzword in the digital space, but according to one expert executives need to up their inv...