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Top 3 tips to improve data strategy Understanding how an audience feels is quintessential to meaningfully captivating, engaging, and nurturing that audience. The quest to understand audience sentiment is not new. Brand lift studies have long sought to understand how people feel about a given topic, as this information can help inform both product and messaging strategy. We asked a digital expert for insight into how brands can improve their data strategy to better engage. Audience sentiment isn t a new buzzword in the digital space, but according to one expert executives need to up their investment in the measuring of sentiment. That s because knowing what audiences think, in real time, about a product or service is key to engaging them to actually complete a purchase or schedule an appointment. ....
Apple s latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they use to serve relevant advertising. We asked a digital expert to weigh in on the changes. ....
Trying to decide is it the time to grow or make sure we have enough cash in the bank if we have another bad year. they are always going to be bias toward growth. that s why we are entrepreneurs. we are looking for opportunities. when the data tips in our favor, we are going to seize those opportunities. 2012, i think is going to be not a radical shift, but a subtle shift, easier lending, easier raising capital, easier to stimulate consumer demand. that could switch things to be a growth year for 2012. you are raising your eyebrows, bill. brian hamilton is shaking his head. i don t think we ll see easier lending. the banks are in trouble. the regulations are restrictive. they are not able to lend to entrepreneurs like they used to. look them in the eye and say sure, we ll make the deal. angel capital is going to be the go-to people. they will have to step up their game. we do talk about it. ....