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Data Democratisation offers the potential for self-service solutions, but risks of misuse call for a careful balance between user empowerment and proper data management practices.
As digital shifts gears to become more and more prominent, here's what the Mindshare's CEO thinks of modern media-buying.
GUEST OPINION by Ed Gage, Vice President, Seagate Research Group: Web2 has been the predominant industry standard for years, and users have grow...
To make the most of data technology, start with a strong enterprise-wide data governance and management framework.
"This is not anarchy! This is controlled democratisation!"