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The EIE Investor Readiness Programme, delivered by the Bayes Centre at the University of Edinburgh, has announced 36 high growth tech businesses selected for EIE22.
While data-driven innovation (DDI) is receiving substantial attention from academics and industry specialists, there is limited research on its dimensions and effects in marketing. We address this theoretical gap by examining the following research questions: ‘What are the necessary firm-level capabilities of DDI and its effects in a marketing environment?’ Drawing from the resource-based view (RBV), dynamic capabilities (DC), and market orientation theories, this study presents a data-driven innovation capabilities (DDIC) framework and proposes a new conceptualisation with new data produc...
There is a well-documented skills shortage which can make it difficult to fill many technology and data-related roles in Scotland. And, at the same time, the workforce in those areas can often lack diversity, with too few women and ethnic minority employees.
A postgraduate student team from the National Robotarium, supported by Heriot-Watt University and the University of Edinburgh, has been selected to compete in Amazon’s new global AI competition. The eight-strong team will create an embodied agent to help people around the home, similar to a robot butler.
Data experts are being encouraged to help the creative industries find hi-tech solutions to a range of digital challenges. An Edinburgh-led initiative