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CIMM to assess US TV and cross-platform measurement panels

Published: August 1, 2023

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measu

Source: advanced-television.com

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Jon WattsArtie BulgrinJonathan SteuerHoward ShimmelHelen KatzLarry AllenJoan FitzgeraldCoalition For Innovative Media MeasurementSteering GroupResearch MeasurementAnonymous Media ResearchInnovative Media MeasurementManaging DirectorData ImpacxProject Steering GroupYee PangGroup DirectorAddressable EnablementComcast AdvertisingJanus StrategyMeasurement ConsultantProject Lead