Explained: What is Tata Neu, why Tata Group built it
For Tata Group, launching a super app -- Tata Neu -- has added benefits of promoting brand loyalty by clustering their services.
Source: bgr.in
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For Tata Group, launching a super app -- Tata Neu -- has added benefits of promoting brand loyalty by clustering their services.
One can make payments across multiple Tata brand apps, websites and in-store using NeuCoins, cards, UPI, EMI and more.
Tata Digitial is planning to make an announcement regarding its UPI-based payments platform when it launches its super app Tata Neu next month.