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Discussions. saying for a long time especially about the democratic party you've been saying, i as well but you more so. in a bubble. people live in a bubble. on the coast. not a lot of interaction from the middle of the country. >> where we're from. >> why didn't that message come faster, sooner, eight years, five years ago, three years ago? >> i think there was something happening where there were two things with obama early on, there was the beauty of the poetry and then data operation. and two came together to pull off this impossible thing. but over time it became the data over the people...

Was something happening where there were two things with obama early on that was the beauty of the poetry, and then this data operation. and the two came together to pull off this impossible thing. but over time, it became, you know, the data over the people, the donors over the voters, the pollsters over the people. and at a certain point, democratic party started feeling kind of, i don't know, phony. but what i want to make sure, tonight what i saw wasn't just looking into obama's face. it was all those people who were there, and you know what? i know all those people. and those are people w...

Entire general election. and yet you lost it. right? i mean, presumably your sophisticated data operation should have known earlier that this was potentially vulnerable. that seems to me like malpractice, to lose a state that was a battleground state and have never sent your candidate there. >> well, look, you know, it's easy to with 20/20 hindsight to say that's malpractice to me. you're making judgments on how close it is and how much time you have left. we went to pennsylvania at the end, north carolina. >> places like arizona, where she ended up not being close. you talked about missouri a...

Don't know they feel slighted by these choices. if it has to do with the legislation his administration puts forward in the first few months of his presidency. >> joe, good to talk to you again. republican strategist, george h.w. bush administration. michelle, great to have both of you here. still ahead, jared kushner, trump's son-in-law, kreftcredit with building a sophisticated data operation that helped to pave the way to the white house. i'll break it down next. he gets a lot of compliments.

Trump was on the air. strategic the last 14 days. that's what real good enriched data does. >> that was rnc data operation and not trump campaign? >> it was a combined effort. it was an investment that reince priebus said i'll invest $200 million. the trump campaign philosophically bought into it after the indiana primary and said we like it. it's perfect. we meld together and put together the best campaign that anyone has seen. >> congratulations. good to see you. we're back in a moment on "morning joe." yeah, with liberty mutual all i needed to do to get an estimate was snap a photo of the d...