Page 6 - Data Readiness News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Data is coming in from different channels, mobile devices, IoT devices, to the point where it is often overwhelming. With so much data being produced and accumulated every minute, brands can begin to drown in data. That said, not all data is valuable or actionable, so brands need to be able to discern which is which. “Enterprises are not drowning in data because of its depths, they are drowning because they don’t know how to swim. Too often organizations approach their analytics blindly, sifting through mountains of data hoping to find gems,” explained George Kobakhidze, enter...

Data is an absolute necessity in today’s business environment. It enables organizations to learn more about their customers, their competitors, and themselves. Nowadays, enterprises pride themselves on being data-driven in their approach to business, and the ability to leverage data appropriately is one of the most critical aspects of business development.  According to Forrester, “many people’s jobs increasingly rely on the self-service availability of accurate, credible data people can use when they need it to perform their daily tasks.” Organizations are quite adept at...