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How Der Spiegel Uses Machine Learning To Identify Its Most Valuable Potential Subscribers

Der Spiegel's approach used to predict lasting subscriptions and enables the segmentation of readers according to their affinity to subscribe ....

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The transformative power of data

The transformative power of data
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

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The transformative power of data

The transformative power of data
wan-ifra.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wan-ifra.org Daily Mail and Mail on Sunday newspapers.

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WAN-IFRA launches a new Expert Group to arm data practitioners with powerful journalism analytics

| June 2, 2021
Without robust audience research, questions about who the audience is and what it needs tend to be answered on hierarchy or power within the organisation, or based on assumptions. That is not good enough in news organisations that are increasingly dependent on audience revenue and audience engagement to thrive and fulfil their mission.
News publishers and newsrooms need better ways to understand what their audiences value, what engages them and what will make them paying customers. But for all too often, navigating data science and data analytics can be a frustrating journey for both journalists and business developers in need of more actionable tools and smart analytics that go beyond the flood of data and traditional metrics. Increasingly, they ask their data teams to deliver insights and provide them with solutions that boost their decision-making, using machine learning and natural language processing tools to identify and push relevant content to their ....

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Wan-Ifra launches new data group to equip data practitioners with powerful journalism analytics

Wan-Ifra launches new data group to equip data practitioners with powerful journalism analytics
bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.

Data Science Expert Group ,