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Der Spiegel's approach used to predict lasting subscriptions and enables the segmentation of readers according to their affinity to subscribe
| June 2, 2021 Without robust audience research, questions about who the audience is and what it needs tend to be answered on hierarchy or power within the organisation, or based on assumptions. That is not good enough in news organisations that are increasingly dependent on audience revenue and audience engagement to thrive and fulfil their mission. News publishers and newsrooms need better ways to understand what their audiences value, what engages them and what will make them paying customers. But for all too often, navigating data science and data analytics can be a frustrating journey fo...