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Lebanon Beef-A-Roo opens with cheese fries deal for first 100 customers - Vimarsana News

Lebanon Beef-A-Roo opens with cheese fries deal for first 100 customers

The Illinois-based fast casual chain has its grand opening in Lebanon on Friday with free cheese fries for a year to the first 100 customers.

Is the rest of the Midwest ready for Rockford favorite Beefaroo? - Vimarsana News

Is the rest of the Midwest ready for Rockford favorite Beefaroo?

Beefaroo plans to open locations in Manhattan and Overland, Kansas; Essexville, Mt. Pleasant and Rose City, Michigan and more.

Source: rrstar.com
Illinois-based Beef-A-Roo planning to open restaurant in Lebanon – Indianapolis Business Journal - Vimarsana News

Illinois-based Beef-A-Roo planning to open restaurant in Lebanon – Indianapolis Business Journal

The 55-year-old business plans to grow in the next three to five years from an eight-restaurant regional chain in Illinois to about 50 restaurants in the Midwest and Southeast.

Source: ibj.com
Beef-A-Roo Aims to Bring Cult Status to National Scene - Vimarsana News

Beef-A-Roo Aims to Bring Cult Status to National Scene

Under NEXT Brands and Development's franchising guide, Beef-A-Roo hopes to reach 50 stores in the next three to five years. 

New owners could make Rockford-based Beefaroo a household name - Vimarsana News

New owners could make Rockford-based Beefaroo a household name

ROCKFORD —  A popular Rockford-based restaurant chain is no longer owned by the family that founded it in 1967, and its new owners have their eyes set on franchising. It may not be news to those who work at Beefaroo or are close to the DeBruler and Vitale families, but it may come as a surprise to the community at large that the original owners are now "directors."  Melissa DeBruler Pratt, one of the three daughters and one son of the company founders, confirmed this week that the families sold the seven-restaurant operation to a private equity firm in Dallas, Texas, two years ago.

Source: rrstar.com