Lebanon Beef-A-Roo opens with cheese fries deal for first 100 customers
The Illinois-based fast casual chain has its grand opening in Lebanon on Friday with free cheese fries for a year to the first 100 customers.
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The Illinois-based fast casual chain has its grand opening in Lebanon on Friday with free cheese fries for a year to the first 100 customers.
Beefaroo plans to open locations in Manhattan and Overland, Kansas; Essexville, Mt. Pleasant and Rose City, Michigan and more.
The 55-year-old business plans to grow in the next three to five years from an eight-restaurant regional chain in Illinois to about 50 restaurants in the Midwest and Southeast.
Under NEXT Brands and Development's franchising guide, Beef-A-Roo hopes to reach 50 stores in the next three to five years.
ROCKFORD — A popular Rockford-based restaurant chain is no longer owned by the family that founded it in 1967, and its new owners have their eyes set on franchising. It may not be news to those who work at Beefaroo or are close to the DeBruler and Vitale families, but it may come as a surprise to the community at large that the original owners are now "directors." Melissa DeBruler Pratt, one of the three daughters and one son of the company founders, confirmed this week that the families sold the seven-restaurant operation to a private equity firm in Dallas, Texas, two years ago.