Innovid Names Dani Cushion Chief Marketing Officer
Former Cardlytics CMO joins Innovid to drive the ad platform’s global marketing efforts
Source: tvtechnology.com
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Innovid Names Dani Cushion as Chief Marketing Officer
NEW YORK, Dec. 18, 2023 /PRNewswire/ -- CTV, an independent advertising platform for the delivery, personalization, and measurement of converged TV across…
Source: biztoc.com
Brands, Ad Platforms, Technology Companies Stand With Israel
As the war between Hamas and Israel rages on, global brands, technology companies and advertising platforms have either suspended operations in Israel or…
Source: biztoc.com
Survey: 60% advertisers say CTV ad optimisation falls short
Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad op
Source: advanced-television.com
The WGA Strike 2023: What A New And Improved Hollywood Might Look Like
Once the dust settles, and the historical Artists vs. Studios Strike of 2023 is over, there will be a new Hollywood. Here, industry insiders discuss what they anticipate for the future.
Source: forbes.com