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Women's basketball seems to have found a winner with its new Sweet 16 format in March Madness and the timing couldn't be better with looming TV contract negotiations on the horizon
The ratings for the women's tournament this year are strong, perhaps strong enough to warrant a separate TV deal than the men's tournament.
The NCAA Division I women's basketball tournament seems to have found a winner with its new Sweet 16 format.
The ratings for the women's tournament this year are strong, perhaps strong enough to warrant a separate TV deal than the men's tournament.
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