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STG Divides Its Cigars Portfolio, Launches The Forged Cigar Co. – halfwheel


Other Brands
Notes that this only includes the U.S. distribution rights for these brands, which are separate from the Cuban versions of these cigars.
In addition, the company said that the Forged Cigar Co. could also serve as a distributor for other, third-party brands that are not owned by General Cigar Co.
STG says that it has made a multi-million dollar investment in launching the Forged Cigar Co., notably a commitment to 12 sales reps. The list of sales reps includes a variety of industry veterans: Jared Biocca, Cameron Calhoun, John Gallogly, Nate McIntyre, Dave Mealy and Jim Murray.
It will be led by Sean Hardiman, who has worked for General for the last decade and is now the national sales manager for Forged. In addition, STG says that the Forged Cigar Co. will receive “independent marketing and customized programming” initiatives. ....

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