The Asüna experiment: Canada's captive import brand vanished as suddenly as it appeared
The Asüna experiment: Canada's captive import brand vanished as suddenly as it appeared Autoweek 3 hrs ago © GM Scientists are still unsure of what this whole Asüna experiment was about. The late 1980s and early 1990s were still a time when domestic automakers had a bumper crop of captive imports on their hands. This was largely due to the fact that a number of foreign automakers did not have a solid foothold in the U.S.—and because Detroit automakers had struck partnerships with other automakers, most of them hailing from Japan, to offer models in quickly evolving segments that the ...