If you build it, they will come….or will they?
Guelph, ON Dec. 22, 2020 - There is an old saying, “How do you make a million dollars in the horse world? Start with two million.” Anyone who is active in the equine industry can definitely vouch for this statement. But why is this statement true? Why is the equine industry notorious for high-effort, low-profit? The answer is very simple. Most people who start up an equine business do so because they love horses, not business. As a result, they have little or no understanding of pricing, profit margins or marketing. All they know is that they love working with horses and want to tu...
Source: harnesslink.com