Page 4 - Daves Killer Bread News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Here. >> reporter: that's when they launched the brand. they put dave's picture on the wrap somewhere called it "dave's killer bread" and printed his whole story on the back. >> if i had not suffered i can safely assure you that you would not be reading the label on a loaf of my killer bread. a whole lot of suffers has transform an ex-coninto an honest man doing his best to make the world a better place. >> reporter: one group, however, that did not love the story, the marketing group hired by the dahl brothers. >> the marketing agency that we were working with at the time said it was a terrib...

Wrapper. they called it dave's killer bread. and they printed his whole story on the back. >> if i had not suffered, i can safely assure you that you would not be reading the label on a loaf of my killer bread. a whole lot of suffering has transformed an ex-con into an honest man doing his best to make the world a better place. >> one group, however, that did not love the story, the marketing group hired by the dahl brothers. >> the marketing agency we were working with at the time said it was a terrible idea. don't put the word "killer" on your bread. whatever you do, don't put the story on t...