Name Killer News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Here. >> reporter: that's when they launched the brand. they put dave's picture on the wrap somewhere called it "dave's killer bread" and printed his whole story on the back. >> if i had not suffered i can safely assure you that you would not be reading the label on a loaf of my killer bread. a whole lot of suffers has transform an ex-coninto an honest man doing his best to make the world a better place. >> reporter: one group, however, that did not love the story, the marketing group hired by the dahl brothers. >> the marketing agency that we were working with at the time said it was a terrib...

What kinds of things should you look out for? >> that's interesting. i'll reverse that. if you're an ex-offender and you're out, i probably wouldn't make it the first thing i say but be very natural about who you are with any business in america. you can talk about your background. do not hide the fact you've been in prison. if you volunteer the data up front you'll probably have a good chance of being successful. >> this segues into the issue the marketing person had and we were talking about this before. seems like both of you guys would say don't put the whole story out there. >> i actually...