Detailed text transcripts for TV channel - MSNBC - 20100815:11:57:00
Here. >> reporter: that's when they launched the brand. they put dave's picture on the wrap somewhere called it "dave's killer bread" and printed his whole story on the back. >> if i had not suffered i can safely assure you that you would not be reading the label on a loaf of my killer bread. a whole lot of suffers has transform an ex-coninto an honest man doing his best to make the world a better place. >> reporter: one group, however, that did not love the story, the marketing group hired by the dahl brothers. >> the marketing agency that we were working with at the time said it was a terrib...
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