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Opinion: Funds reading matter is still too academic
A year on from his first analysis,
David Butcher of Communications and Content, says the readability of fund manager content is still often too academic and failing to connect with people – many of whom only have 20 minutes a day to read. Further, it poses a reading reputation risk.
What do you enjoy reading? A good book? Social media? This magazine? The chances are you veer towards things that are easier to read. We all have favourite authors, columnists and tweeters.
Does investment content – the things you read for work or the things your clients read to educate themselves – enter into this list? ....

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