Stephanie Hayes: Addictive Pop It! Fidget Toys Are the Calm in Today's Storm | Homes & Lifestyle
Housing and Development Newsletter One night, following her sister’s death from breast cancer, Ora had a dream filled with bubbles. She told Theo it was time to make a bubble toy. This was in 1975, and they tried to sell the triangle prototype for some 30 years. FoxMind acquired it in 2009 and started making iterations. Ten years later, the company and partner Buffalo Toys got an exclusive deal with Target under the name Pop It! They also made forms of the game under umbrella brand Go PoP! Following? Enter TikTok. The toymakers started approaching influencers. Aided by COVID-19 pandemic bor...