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Position. for a white house that is focused on optics and projecting strength, they look to everybody who's watching, scared to answer any questions. it's not a good look for the leader of the free world and his team. >> david fromm is the veteran of a republican white house yourself. i want to get your reaction to what you saw in that briefing room. >> you are right about the power of the change the subject messaging method. but you do run out of rope if your plan is to distract attention from scandals with more scandals because evenly you just have a big bag of a lot of scandals. white house...

Surprising that they might go for a week without doing a briefing. just for your viewers at home, you need to understand how unusual that is. it would -- there might have been a couple of times over the holidays or when president obama might have been on vacation, over the sumner august with his family where we may not have done a briefing for a week, but typically that was because there wasn't that much controversy in the world. there wasn't that much that the white house had to account for directly. and that clearly is not the case for what's transpired in the last week. and it's put the tru...

When you hunker down and put your pillow over your head, you surrender the ability to do that. look what happened this morning. the president got a little bit late access to a "washington post" story in which another woman came forward to say that president trump had assaulted her. she had contemporaneous e-mails that this happened a decade ago but that day she e-mailed her mother and other people in a short period of time. what was the white house response? the president this morning erupts in a two-part twitter storm about this. well, this is now part of the national agenda. there was no pla...

David fromm is with us. he's the author of the "new york times" new best seller "trumpocray". and nor ra. josh, i want to start with you. this was about an 18, 19 minute press briefing. i remember you used to do them that could last over an hour if there were enough questions to fill that space. this clearly looks like the strategy is limit these briefings to the point that they can't possibly ask everything that needs to be discussed approximate. and also have them infrequently enough that the way to end the john kelly/rob porter story is to let enough days of silence go by before you speak a...

Is almost all encompassing. you saw trump lash out over the weekend. we don't know for certain that her or other associates could get indicted, but mueller hasn't gotten into donald trump jr.'s meeting with the russians, jared kushner's false filings and trump's obstruction of justice when he fired jim comey. so there's a lot more that we are expecting from robber mueller. >> let me ask you about president trump's tweet storm over the weekend, particularly on the russian investigation, russian meddling. what do you think it tells us about his mind-set about how everything is going on and wheth...