An elf service for the NHS: individual doctors can lead digital transformation from the bottom up
Collaboration among innovative clinicians and IT departments can bring gifts of more efficient care, say David Rosewarne and Roger Marlow On Christmas morning, Santa Claus delivers presents to many good children worldwide. His operation has grown hugely since the illustrated poem Old Santeclaus with Much Delight introduced the modern Santa in 1821, when the world’s population was just one billion.1 Santa’s work seems to have been scaled up without customer dissatisfaction or bad press—so he must have a solid recruitment and retention plan for his elf workforce, making smart use of digit...