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Sun Day Red combines legacy and luxury.

On Monday, Tiger Woods unveiled his partnership with Sun Day Red, a new clothing and footwear brand that is a branch of TaylorMade Golf. It marks the start of the 15-time major winner’s first venture after his long tenure with Nike Golf. Bob Weeks has more.

LOS ANGELES (AP) — Tiger Woods in a red shirt on Sunday has become as recognizable as a Masters champion in a green jacket. Only it’s no longer about a Sunday red shirt for Woods. It’s about a brand. Five weeks ago, Woods and Nike announced their relationship was ending after 27 years. Now the 48-year-old Woods has his own brand with TaylorMade Golf. The brand is called “Sun Day Red.” Woods unveiled the new look Monday night in Los Angeles at a high-end restaurant off Sunset Boulevard. The initial offerings are golf shirts, outerwear, caps, even a cashmere hoodie. They go on sale onl...

Who would have guessed the tamest of the lot would be LIV Golf? LIV brands itself as “Golf, But Louder,” and the most recent addition to the Saudi-funded league might agree. There was Masters champion Jon Rahm, preparing to hit a tee shot at LIV Golf Las Vegas, asking spectators to make sure their cellphones were on silent as a speaker behind the tee was pumping out music.

Woods has worn some variation of red on Sunday his entire career because his Thai-born mother, Kultida, told him it […] The post Tiger Woods is styling with a new lifestyle brand appeared first on TheGrio.