Frutura and The Coca-Cola Company™ ink licensing agreement
Frutura and The Coca-Cola Company™ ink licensing agreement
Source: freshplaza.com
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Coca-Cola's Minute Maid and Simply brands to be used with fresh fruit
Fruit sales and marketing network Frutura has signed a licensing agreement with The Coca-Cola Company: marking the first time Coca-Cola has licensed a brand for use within the fresh produce category.
Source: beveragedaily.com
Coca-Cola takes Minute Maid into fresh fruits with Frutura deal
The Coca-Cola Co’s Minute Maid and Simply brand names will now appear on fresh fruit for the first time under a new licensing deal.
Source: just-food.com
"We'll be fiercely protective of the brand"
“We’ll be fiercely protective of the brand”
Source: freshplaza.com
Coca-Cola enters fresh fruit through licensing deal for Minute Maid and Simply brands
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Source: fooddive.com