Coca-Cola Licenses 'Simply,' 'Minute Maid' to Sell Fruit
Well-known juice brands "Simply" and "Minute Maid" will appear on citrus fruits and grapes.
Source: foodandwine.com
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Frutura and The Coca-Cola Company™ ink licensing agreement
Frutura and The Coca-Cola Company™ ink licensing agreement
Source: freshplaza.com
Coca-Cola's Minute Maid and Simply brands to be used with fresh fruit
Fruit sales and marketing network Frutura has signed a licensing agreement with The Coca-Cola Company: marking the first time Coca-Cola has licensed a brand for use within the fresh produce category.
Source: beveragedaily.com
"We'll be fiercely protective of the brand"
“We’ll be fiercely protective of the brand”
Source: freshplaza.com