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SPH carries on data transformation strategy with Happy Marketer


SPH carries on data transformation strategy with Happy Marketer
Details
14 July 2021
SPH has renewed its appointment with dentsu International’s digital marketing agency Happy Marketer, a Merkle Company, to manage its data transformation journey. This makes it the agency’s fourth consecutive year of appointment.
As part of the appointment, Happy Marketer will provide support capabilities in the enterprise analytics tool Google Analytics 360 to ensure continued success in offering a single unified view of analytics and attribution. According to the agency, this has enabled SPH to better understand user behaviour and maximise its efforts in enhancing user experiences in the past few years. ....

Sanchit Mendiratta , Deb Goswami , Merkle Company , Happy Marketer , Google Analytics , சஞ்சிட் மேந்திறத்த , டெப் கோசுவாமி , மேர்கிலே நிறுவனம் , சந்தோஷமாக சந்தைப்படுத்துபவர் , கூகிள் பகுப்பாய்வு ,