The Business of NBA Podcasts | The New Media
NBA players like Darius Miles (Knuckleheads), JJ Redick (The Old Man and The Three), and Matt Barnes, Stephen Jackson (All the Smoke) are using podcasts to connect with fans, secure brand deals, and challenge traditional media. Emerging shows from players like Patrick Beverly, Paul George, and Duncan Robinson signal a shift in the sports media landscape.
Source: vavel.com