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BBDO Singapore rebrands CIMB with 'Break Free, Bank Differently' campaign

“Break free, bank differently” – that is the ethos of the new brand direction of CIMB, one of the leading banks in the ASEAN region. BBDO Singapore was tasked to push CIMB forward as more than just a trusted bank, but one of the most preferred banks in Singapore. BBDO was adamant on helping CIMB sta ....

Guanhin Tay , Sharon Khor , Jarryl Lee , Merlyn Tsai , Victor Lee , Erica Sanidad Chermaine Chong , Deborah Nanayakara , Anita Toh , Nur Mirrah Amit , Sun Ji , Paula Mason Sarah Dillon , Brand Team , Chief Creative Officer , Bank Differently , Paula Mason , Sarah Dillon , Assistant Director , Nur Mirrah , Consumer Banking ,

CIMB Bank Brings Colour Back to a World of Grey in Spot from BBDO Singapore

Little Black Book, Agency was tasked to push CIMB forward as more than just a trusted bank, but one of the most preferred banks in Singapore ....

Guanhin Tay , Sharon Khor , Joanne Yeo , Jarryl Lee , Claudia Chin , Merlyn Tsai , Deborah Nanayakara , Victor Lee , Erica Sanidad Chermaine Chong , Anita Toh , Nur Mirrah Amit , Sun Ji , Paula Mason Sarah Dillon , Brand Team , Cimb Bank Brings Colour , Banking Team , Brings Colour Back , Chief Creative Officer , Bank Differently , Paula Mason , Sarah Dillon , Assistant Director , Brenda Ong , Grant Douglas , Chermaine Chong , Consumer Banking ,