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Tay Guan Hin, Chief Creative Officer at BBDO Singapore has been appointed as Creative Chairman of the agency, continuing to lead the agency to further expand and grow its creativity.
The concept of the first brand film shows what happens when you break free from the rut of inefficient banking habits.
“Break free, bank differently” – that is the ethos of the new brand direction of CIMB, one of the leading banks in the ASEAN region. BBDO Singapore was tasked to push CIMB forward as more than just a trusted bank, but one of the most preferred banks in Singapore. BBDO was adamant on helping CIMB sta
Little Black Book, Agency was tasked to push CIMB forward as more than just a trusted bank, but one of the most preferred banks in Singapore