The Marketing of Children's Toys - Critical Perspectives on Children's Consumer Culture | Rebecca Hains
The Marketing of Childrenâs Toys Critical Perspectives on Childrenâs Consumer Culture Editors: Addresses a crucial gap in scholarship by offering a rich critical perspective on a variety of toys, brands, and marketing techniques. Explores our understandings of adultsâ expectations of children and of broader societal norms into which children are being socialized. Includes key suggestions and points for consideration of relevance to those working in the marketing field. Immediate eBook download after purchase Hardcover $139.99...
Source: palgrave.com