Card-Linked Offers Work But Need Improvement - Multichannel Merchant
Card-Linked Offers Work But Need Improvement Card-linked offers, such as “get 5% cash back at Retailer X ,” have become ubiquitous in online banking. And although the targeting of these offers has improved, for most customers, these offers have looked fairly similar for more than a decade. The big question consumers tend to have is, “Why don’t I get offers from the merchants with whom I spend the most money?” The answer has to do with the limitations of bank-transaction data. Unintended Consequences The Durbin amendment , also known as Regulation II, requires the Federal Reserve to...