Def Punk News Today : Breaking News, Live Updates & Top Stories | Vimarsana

>> good. because we have something really important to talk to you about. >> okay. that's weird. any hints? >> don't worry about it. >> drive safely. >> bye. >> what the heck do they want to talk to me about? >> so what's so important? >> your dad and i are moving in with you! >> roomies! >> no, no, no, no. >> so what's so important? >> we joined a cult. it's not a cult. it's cult-ish. a cult. >> we know what you did in vegas. >> we know what you did at mardi gras. >> we know what you did last summer. >> your mother and i -- >> have joined the circus. ♪ >> we're def punk. >> i'm a wizard. >>...

But we decided what better moment than to look at the state of these businesses? >> the economics of these holidays. >> who's driving them? we started with music, and the song of the summer is "get lucky" by -- >> def punk. >> yes, the famous french duo. what we looked at it is how they got to be the song of the summer. the motto is get it to as many people as quickly as possible. here they started a sleepy little facebook page, they put up a photo, and the internet started to take off. then they released two 15-second ads on "saturday night live" with nothing but instrumental music, no title,...

Health awareness? or does that have no impact here? >> i think it has some degree, but the fact is it's pricier than it used to be, and the market is really, really sensitive to packs of hot dog. >> what's going on with beer? >> this is a great segment. daft punk, hot dogs, and now we're moving on to beer. >> we could go all night. beer, we went to the exclusive long island distributor of budweiser, claire rhodes, on a good week they could move 400,000 cases of budweiser. they're selling 28 different kinds of budweiser. lemonrita, limerita. i didn't realize they'd turned into arizona iced tea,...

That was the only copy that existed. so this foment was created. when the album came out, it just sort of exploded. you have to have a good product. people have to hear it. but it's a very different model to the bieber model. >> it's not like daft punk isn't on the cover of "rolling stone." >> they are also on the cover of "rolling stone." >> can i speak as the only former rock critic on this panel? which i was for "the washington post." >> you're one of three, carl. >> really? that's pretty amazing. three of us? >> don't be looking at me. these two guys. >> i actually want to talk about hot d...

Do the job. it sounds like a pretty cool job to me setting off a ton of fireworks in towns across america, but there's a labor shortage here. >> josh, latest issue of bloomberg business week is available now. everything you want to know about fireworks, hot dogs, beer, and great music-ish. >> why is that not on the cover? why is the 4th of july thing not on the cover? >> we had a challenge with the cover. if you go to the toc, you can see we tried. >> term of art. >> is table of contents. we do things that didn't make it. you can see. we tried it. the bp thing in the gulf is relatively dull. >...