JCDecaux & VIOOH launch pDOOH in Brazil
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
Source: media4growth.com
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Leading tech companies such as Google betting big on contextual targeting to protect digital marketing ecosystem
New Delhi [India], June 21 (ANI/PNN): With the rise in privacy violations in the digital advertising space and new privacy laws in place, the world's biggest tech companies, including Google, are betting big on contextual targeting--cookieless targeting--to keep users anonymous and their browsing history from being tracked to protect the digital marketing ecosystem.
Source: webindia123.com
Permission.io Appoints Former Facebook (Meta) Executive, Thomas Shin, as CEO
/PRNewswire/ -- Permission.io, the leading provider of permission-based Web3 advertising, today announced the appointment of long-time Facebook executive,...
Source: prnewswire.com
Marriott hotels becomes first hospitality brand to launch a media network
Marriott, which operates over 30 brands internationally including iconic properties like The Ritz-Carlton, St. Regis, Bulgari Hotels, and many others; is taking advantage of its unique positioning and scale to debut the hospitality industry’s first global omnichannel media network.
Source: psfk.com
Sabio Holdings Announces the Commencement of Trading on the OTCQX® Best Market
/PRNewswire/ -- Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF) (the "Company" or "Sabio"), a leading provider of connected TV ("CTV") and over-the-top ("OTT")...
Source: prnewswire.com