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In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.
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Recently Marriott launched the hospitality industry's first global omnichannel media network, the Marriott Media Network, which will enable advertisers to deliver "curated experiences" to millions of Marriott loyalty members.
Marriott, which operates over 30 brands internationally including iconic properties like The Ritz-Carlton, St. Regis, Bulgari Hotels, and many others; is taking advantage of its unique positioning and scale to debut the hospitality industry’s first global omnichannel media network.
Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s new platform a retail media network (RMN). “I wouldn’t put us in that category,” said Elizabeth Donovan, global director and head of ad revenue for the Marriott Media Network, as the new business is called.... Continue reading »