How email marketing and data go hand-in-hand | Marketing Magazine
7 April 2021 3 min read Personalisation is key to creating an active and engaged email subscriber base, but in order to reap the benefits of personlisation you first need a good grip on data. Andrew Fragias outlines common issues that impact data quality when it comes to email marketing. Good marketers know all too well that successful campaigns aren’t determined by luck or chance. Instead, they are the result of careful planning based on the best available information – namely customer data. While the word data may elicit a yawn or eye roll from some, it shouldn’t be considered a...
Source: marketingmag.com.au
