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Company Triples its HQ Footprint and Welcomes Two Key Hires After Doubling ARR and Growing Customer Base by 117% in 2022...

/PRNewswire/ - WellnessLiving, the leading all-in-one software solution for class, event, and appointment-based businesses in the fitness and wellness...

7 April 2021    3 min read Personalisation is key to creating an active and engaged email subscriber base, but in order to reap the benefits of personlisation you first need a good grip on data. Andrew Fragias outlines common issues that impact data quality when it comes to email marketing. Good marketers know all too well that successful campaigns aren’t determined by luck or chance. Instead, they are the result of careful planning based on the best available information – namely customer data. While the word data may elicit a yawn or eye roll from some, it shouldn’t be considered a...

Guy Hanson of Validity Inc. discusses how award-winning marketing campaigns have evolved during the pandemic to effectively engage with consumers. 2020 has been a year of disruption, and marketers, like most businesses and consumers, have been on the receiving end. Validity’s “Disruption” report showed that while digital channels like email have generally benefitted, they’ve also had to deal with new challenges. The shift toward working from home, lockdown restrictions, and general fatigue all meant consumer engagement with marketing changed radically. This year’s DMA Awards showcas...