SAP looks to deepen partner-customer engagements
SAP is making significant changes to how the software giant works with its solution provider partners, taking steps to simplify SAP-partner engagements and rewarding partners who establish deeper relationships with customers. The moves, announced at this week’s SAP Global Partner Summit, include a new go-to-market and revenue-share plan for partners, a new dashboard for tracking partner interactions with SAP and customers, and new solution test and demonstration capabilities. The channel initiatives follow recent steps taken by Chief Partner Officer Karl Fahrbach (pictured) to elicit feedba...
Source: crn.com.au
