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How Dr Pepper went from local favorite to major player
Dr Pepper has been gaining ground on its competitors, even as the overall soda market goes flat.
Source: fremonttribune.com
The soda market is flat, but not for Dr Pepper
In the pantheon of sodas, Dr Pepper is the odd one out: It doesn't have the popularity or sales of Coca-Cola or Pepsi, you can't use it in a standard cocktail, and it doesn't fall neatly into a category like cola or root beer.
Source: ksl.com
The soda market is flat, but not for Dr Pepper
"Over the past 20 years, carbonated soft drinks have been declining in volume," said Duane Stanford, editor of Beverage Digest. "One of the bright spots ... has been Dr Pepper."
Source: wdsu.com
The soda market is flat, but not for Dr Pepper
"Over the past 20 years, carbonated soft drinks have been declining in volume," said Duane Stanford, editor of Beverage Digest. "One of the bright spots ... has been Dr Pepper."
Source: wgal.com