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Super Bowl will welcome some new advertisers that had a great year during Covid pandemic CNBC 2/4/2021 Megan Graham A growing list of companies will be shelling out roughly $5.5 million to show their stuff during the Super Bowl for the first time. The advertisers include companies like freelancer platform Fiverr, resale e-commerce company Mercari and food delivery company DoorDash. Some of these companies had a great year as consumers turned to them during the pandemic. © Provided by CNBC Still from Mercari's Super Bowl ad. Consumers are likely to notice something differe...

SHOW TRANSCRIPT Advertisers are shelling out millions as usual for Super Bowl commercials. Unlike previous years, there are more factors to consider amid the pandemic and political division. Some major names are taking a pass. But as one ad executive told Newsy's Austin Kim, authenticity may be key for those choosing to move ahead with their Super Bowl spot.  When it comes to advertising, known commodities deliver in the big game, as John Patroulis knows. "This is our fourth year in the Super Bowl with Pringles," said Patroulis. His company Grey Global Group, helped the snack company with th...

Share this article Share this article EVANSTON, Ill., Jan. 12, 2021 /PRNewswire/ -- The biggest game in football doubles as the biggest night in advertising – the Super Bowl.  This year's game is expected to look and feel different, including more safety precautions on and off the field following 2020's challenging year. Yet advertisers see value in the big game, paying nearly the same price tag of $5.5 million for a 30-second spot on Super Bowl Sunday, Feb. 7, 2021, compared to approximately $5.6 million in 2020.  Leading up to, during and after the Super Bowl, professors at Kellogg Sc...