CNN CNN This Morning Weekend June 4, 2024 12:31:00
And apart from the game itself, many are waiting to see which brands will have the best ads during commercial breaks. those commercials will look and feel a little different this year. here with me to talk more about the type of ads we will see during today's super bowl is derek rucker, a professor of marketing at the kellogg school of management at northwestern university. good to see you. so as i understand it, advertisers are maintaining a delicate balance for the super bowl, trying to be sensitive to the times of high inflation and deep political polarization we continue to face, and we're...