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Photos upper left and right: Koffee and Protoje Photo credits: Clarks Originals This year, Clarks is celebrating the relationship with new shoe styles and a mini-documentary.  Recently, Clarks released their new “Jamaica Pack” collection for Spring 2021. It features the iconic Desert Boot, Desert Trek and the Wallabee styles bathed in the yellow, green, and black of the Jamaican national flag. On April 18, 2021, Clarks released a trailer for their 10 minute mini-documentary featuring a number of Jamaica artists, including Koffee, Protoje, Sevana, and Lila Iké.  According to Clarks, “...

Clarks Originals drew the ire of some Jamaicans after they previewed snippets of a new documentary dubbed Clarks and Jamaica, which seems to be devoid of Dancehall artists responsible for making the brand famous in Jamaica, like Super Cat, Popcaan, Vybz Kartel, and Jahvillani. In an Instagram post this morning, the British footwear company shared a teaser that highlighted non-Dancehall artists, all of whom, with the exception of the duo The NoMaddz, have never paid homage in song to their brand. The footwear company had noted on its Instagram page that: “to celebrate this special relations...

March 17, 2021 05:40 PM British footwear brand Clarks Originals says it will be engaging in endorsement deals with Reggae and Dancehall artists to promote its new ‘Jamaica Pack’ line, which is set to be officially be launched in April. The revelation and assurance came from the company yesterday after it was taken to task by several Jamaican skeptics, who said they hope it was not seeking to exploit Brand Jamaica for selfish gain, by unveiling the line which carries the Jamaica Trek, Desert Jamaica and the Jamaica Bees and which is part of their Spring 2021 collection. Instagram user, go...