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JEDDAH: Saudi design companies are increasingly creating products inspired by the Kingdom’s history, heritage and traditions. One is Samuda that aims to promote local art by designing unique gifts and souvenirs featuring largely undiscovered gems of the country. The brand is named after a village in Al-Qassim province that has a spectacular landscape carpeted with lavender.
RIYADH: The Saudi Ministry of Culture is hosting an event to let the Kingdom’s youth interact with the customs and traditions of the Bedouin across the Arabian Peninsula. “The Sadu Tale” is running from March 16-20 at the Cultural Palace in Riyadh’s Diplomatic Quarter. Sadu, a traditional embroidered Bedouin fabric weaved from camel hair, goat hair, or sheep’s wool, is a
Sit back and enjoy Steeda's greatest hits. Steeda was founded in 1988 by Dario Orlando, whose family has been involved with Ford since 1910. His father, Domenico Orlando, rose to become a Senior Design Stylist and was involved in designing the original Ford Thunderbird, Mustang, and the GT40 Mark IV. Dario grew up with a passion for car design that led him to start a business repairing and modifying performance vehicles. He also got into racing, and after showing his mettle in endurance racing, Ford poached him to become a test driver, which led him into a career developing performance and ra...