A Cooler Looking Cooler: Dressing up a Jockey Box
The real workhorses of a beer festival are the humble, beaten and scratched ice filled coolers that have been fitted with taps and stuffed with coils and lines to dispense draft beer. Placed atop folding tables, the coolers become part of a brewery’s display and public-facing image. While important, it is an item that often
Source: allaboutbeer.com