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Bombay Sapphire "Creativity is essential" by AMV BBDO

Bombay Sapphire "Creativity is essential" by AMV BBDO
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Aesthetica Magazine - Creativity is Essential


Creativity is Essential
From 1981-1987, a unique design moment was taking place. It was called the Memphis movement, spearheaded by Italian architect Ettore Sottsass (1917-2007). With a style inspired by Art Deco and Pop Art, it became well-known for using bright colours, geometric shapes and bold patterns. Defined by a sense of playfulness, Memphis’ clashing aesthetics and haphazard arrangements were totally new.
The group continue to influence designers today, including London-based Camille Walala. “I grew up in the 80s and my dad was an architect – he had colourful pieces of furniture in his house, and I was always drawn by them,” she explains. “Everything around me was very sleek and grey, so I’m always attracted by colour and black and white stripes.” This week, she unveils a new project at London’s Design Museum. ....

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Camille Walala curates Supermarket food store at the Design Museum


Designer Camille Walala has turned the London Design Museum s shop into a pop-up supermarket selling artist-designed foods.
Opening to the public tomorrow, the shop at the Design Museum aims to help people nourish their creativity as the UK emerges out of a three-month coronavirus lockdown when supermarkets were one of the few places to remain open.
Above: the installation will be located in the Design Museum shop. Top image: it is called Supermarket
The past year has been really challenging for artists who haven t been able to show work or collaborate as normal, Walala said.
Supermarket is a great way to not only support the Design Museum but also shine a spotlight on the ten brilliant young artists who through this project have a new platform for their work. ....

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