Programmatic Advertising Platform Market Next Big Thing | Major Giants AppNexus, DataXu, Rocket Fuel
Programmatic Advertising Platform Market Next Big Thing | Major Giants AppNexus, DataXu, Rocket Fuel
Source: sandiegosun.com
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Programmatic Advertising Platform Market Next Big Thing | Major Giants AppNexus, DataXu, Rocket Fuel
Programmatic Advertising Platform Market Next Big Thing | Major Giants AppNexus, DataXu, Rocket Fuel
Source: texasguardian.com
RTL Group to sell SpotX in $1.2BN deal
| 05 February 2021 As part of its strategy to concentrate on growing its European digital businesses in streaming, advertising technology and digital video content, media giant RTL has signed a definitive agreement for the sale of its SpotX business line to fellow US ad tech business Magnite. Based in Los Angeles and founded following the merger between Rubicon Project and Telaria in April 2020, Magnite is claimed to be the largest independent sell-side advertising platform, having integrated Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s connecte...
Source: rapidtvnews.com