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We Got ’em, But Can We Keep ’Em? Author: Jan 21, 2021 We’d never seen so many newbies getting into boating in one summer as we did during the pandemic of 2020. And while we’re focused on continuing that sales success, there also has to be actions taken to retain those new boaters, lest there be an unpleasant 2021 exodus. It’s timely that the Recreational Boating and Fishing Foundation and the global market-research firm IPSOS teamed up to complete a national research study revealing needed insights for retaining and engaging all of those new boaters and anglers. The study, “...

Casting a Wide Net Jan 14, 2021 The Recreational Boating and Fishing Foundation released the findings of its national research study, conducted in conjunction with multinational market research and consulting firm IPSOS. The study, “Casting a Wide Net: Identifying New Anglers and Boaters and Determining Tactics for Retention,” addresses the millions of returning and new boaters and anglers, and how best to engage with these audiences. “Throughout 2020, fishing and boating have provided Americans with much-needed encouragement,” RBFF President and CEO Frank Peterson said in a statemen...